In the past few years there has been a revolution in our thinking when it comes to wedding rings.  The days of the plain gold band for men has gone along the wayside and now diamonds as well as other precious stones are the fashion.  The jewelry industry of course has responded with styles that make wedding ring shopping a lot more complicated. Yellow and white gold settings  continue to be the most popular, but other metals such as silver, tungsten, and even stainless steel are gaining in popularity. New innovations in coatings can put a luster on inexpensive metals that make them rival gold as far as brilliance, its this quality that has caused the swing in popularity as well as the more reasonable costs. Gold is holding its own, but our economy seems to have had a real impact in the mens wedding ring market.